Clips: Online

Below are a few examples of my writing viewable online:

Shure Axient: http://www.axient.net/products/

I named this product/series and wrote most of the content for this section (while at Catapult Thinking), which was repurposed across product brochures and a promotional thought leadership book that was produced for Winter NAMM 2010 and distributed to an exclusive, hand-selected set of prestigious and influential music industry recipients.

EV Live X: http://www.electrovoice.com/livex/

I wrote most of the top-level copy for this site (and the product packaging); headlines, taglines, descriptive body copy, etc. (The more specific feature bullets and lower-level details were provided by the client.) (Also at Catapult Thinking.)

Music reviews: http://thephoenix.com/Boston/Authors/ANDREW-GRAHAM/

I never pitch an album for review unless I plan to praise it, or use the review to write positively about the artist’s previous work. Negative reviews are morbidly fun (and easy) to write, but I prefer to use my soapbox to recommend good music, rather than subjectively criticize. With their concise format, music reviews also help me keep my word-count focus sharp.

Year-end music wrap-ups:

2011: http://bit.ly/tAQOjX

2010: http://bit.ly/e7oeEU